[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.3-s.cz\/kvalita-textu-je-dulezita\/#Article","mainEntityOfPage":"https:\/\/www.3-s.cz\/kvalita-textu-je-dulezita\/","headline":"Kvalita textu je d\u016fle\u017eit\u00e1","name":"Kvalita textu je d\u016fle\u017eit\u00e1","description":"Text\u016f je na internetu po\u017eehnan\u011b. Nar\u00e1\u017e\u00edme tam na n\u011b na ka\u017ed\u00e9m kroku, a to proto, \u017ee zde sehr\u00e1vaj\u00ed svoji nezpochybnitelnou...","datePublished":"2019-07-27","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.3-s.cz\/author\/#Person","name":"","url":"https:\/\/www.3-s.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"3-s.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.3-s.cz\/wp-content\/uploads\/img_a361852_w4314_t1574931702.jpg","url":"https:\/\/www.3-s.cz\/wp-content\/uploads\/img_a361852_w4314_t1574931702.jpg","height":0,"width":0},"url":"https:\/\/www.3-s.cz\/kvalita-textu-je-dulezita\/","about":["Finance"],"wordCount":466,"articleBody":"        Text\u016f je na internetu po\u017eehnan\u011b. Nar\u00e1\u017e\u00edme tam na n\u011b na ka\u017ed\u00e9m kroku, a to proto, \u017ee zde sehr\u00e1vaj\u00ed svoji nezpochybnitelnou roli. Internet se prost\u011b bez nich nem\u016f\u017ee obej\u00edt. Ov\u0161em stejn\u011b jako si v\u0161imne ka\u017ed\u00fd toho, \u017ee jsou na internetu texty, si lze v\u0161imnout i toho, \u017ee tyto maj\u00ed nejednou p\u0159\u00edmo diametr\u00e1ln\u011b odli\u0161nou \u00farove\u0148. Zat\u00edmco jedny jsou dokonalost sama, v ostatn\u00edch se to jenom hem\u017e\u00ed chybami, za n\u011b\u017e by se m\u011bl autor styd\u011bt a\u017e do hloubi sv\u00e9 du\u0161e. Ale z\u0159ejm\u011b se nestyd\u00ed, proto\u017ee si toho nen\u00ed v\u011bdom. Nebo sice o sv\u00fdch nedostatc\u00edch v\u00ed, ale p\u0159esto mu i ta ostuda stoj\u00ed za to. Nebo nev\u00ed, jak u\u010dinit, aby vypadal v o\u010d\u00edch sv\u00fdch \u010dten\u00e1\u0159\u016f l\u00e9pe.  Je pochopiteln\u00e9, \u017ee d\u011blat ze sebe na s\u00edti hlup\u00e1ka nen\u00ed moudr\u00e9. \u017de ve\u0159ejnost prost\u011b nikdy nepojme d\u016fv\u011bru k n\u011bkomu, kdo j\u00ed nen\u00ed schopen nab\u00eddnout kvalitu ani ve form\u011b sv\u00e9 mate\u0159\u0161tiny. A proto by se m\u011bl ka\u017ed\u00fd nejd\u0159\u00edve zamyslet nad t\u00edm, zda je schopen podobn\u00fd \u010dl\u00e1nek, kter\u00e9ho mu je zapot\u0159eb\u00ed, napsat s\u00e1m. A i pot\u00e9, co si odpov\u00ed kladn\u011b, by m\u011bl tento nejprve vytvo\u0159it a pot\u00e9 d\u016fkladn\u011b zkontrolovat, ne\u017e ho vypust\u00ed do sv\u011bta. Proto\u017ee ani znalost p\u00edsmen a z\u00e1kladn\u00edch gramatick\u00fdch pou\u010dek nezaru\u010duje, \u017ee bude m\u00edt v\u00fdsledn\u00fd text \u00farove\u0148. I pak m\u016f\u017ee trp\u011bt t\u0159eba slohov\u00e1 str\u00e1nka, m\u016f\u017ee tu panovat  http:\/\/nasvesmir.cz\/2017\/12\/28\/kupa-galaxii-perseus-ma-stejne-slozeni-jake-panuje-v-okoli-slunce\/ chaos v neuspo\u0159\u00e1dan\u00fdch my\u0161lenk\u00e1ch, v\u00fdtvor m\u016f\u017ee m\u00edt nevalnou grafickou \u00farove\u0148 a podobn\u011b. N\u011bco takov\u00e9ho t\u0159eba nemus\u00ed vadit ve chv\u00edli, kdy je takov\u00e9 sd\u011blen\u00ed ur\u010deno n\u011bkomu bl\u00edzk\u00e9mu, n\u011bkomu, kdo m\u00e1 podobnou \u00farove\u0148 nebo kdo je ochoten tolerovat autorovy nedostatky. Ov\u0161em u text\u016f pro ciz\u00ed lidi je to z\u00e1va\u017en\u00fd nedostatek. A nejv\u011bt\u0161\u00ed probl\u00e9m je nekvalita u reklamn\u00edch text\u016f. Takov\u00e9 PR \u010dl\u00e1nkyzkr\u00e1tka mus\u00ed b\u00fdt \u0161pi\u010dkov\u00e9, aby se jimi nechal n\u011bkdo ovlivnit. Aby je byl v\u016fbec n\u011bkdo ochoten do\u010d\u00edst a\u017e do konce a inspirovat se jimi.  A pokud majitel internetov\u00e9 str\u00e1nky neopl\u00fdv\u00e1 liter\u00e1rn\u00edm nad\u00e1n\u00edm a ani nezn\u00e1 nikoho, kdo by pro n\u011bj kvalitn\u00ed reklamn\u00ed \u010dl\u00e1nky napsal? Pak je z\u00e1hodno vsadit na odborn\u00edky, tedy na copywritery, kte\u0159\u00ed se pr\u00e1v\u011b psan\u00ed v\u011bnuj\u00ed profesion\u00e1ln\u011b. A kte\u0159\u00ed dok\u00e1\u017eou p\u0159esn\u011b to, co si internet a nejen internet \u017e\u00e1d\u00e1. Jen d\u00edky nim nem\u00e1 ani ten nejnegramotn\u011bj\u0161\u00ed majitel webu ostudu.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kvalita textu je d\u016fle\u017eit\u00e1","item":"https:\/\/www.3-s.cz\/kvalita-textu-je-dulezita\/#breadcrumbitem"}]}]